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Holiday Hangover Cure: Shape Up and Sign Up

Monday, January 4, 2016



DC Health Link kicks off New Year in partnership with local health club

What/Who:
New Year's is the traditional time to set new goals and resolutions, especially resolutions to improve one’s health and fitness. A 2015 Nielsen survey found that “staying fit and healthy” was the number one resolution among US consumers. Because January is a busy month at fitness centers across the country, DC Health Link is partnering with LA Fitness to host a series of information and enrollment events during the month of January to promote health and wellness – as well as enrollment in quality, affordable health insurance coverage through DC Health Link. The first enrollment event is TODAY, Monday, January 4, 2016. Trained experts will be onsite with information and to provide enrollment assistance. Special offers such as “One Week Sports Club Passes” and “low health club rates” for January will be available to encourage consumers to kick start their New Year’s health and wellness goals.

The “Shape-Up, Sign-Up” campaign will inspire consumers to stay healthy, to help ensure that Washington, DC remains at the top of the American Fitness Index as the most fit city in the country. At the same time, the campaign will emphasize the importance of protecting one’s health by enrolling in quality, affordable health coverage through DC Health Link. The “Shape-Up, Sign-Up” campaign is the latest enrollment outreach effort targeting young adults—a group that studies show is the most likely to be uninsured. Other “Shape Up, Sign Up” events at LA Fitness will take place Monday, January 11, 2016 and Thursday, January 14 and 28 from 5:00pm to 7:30 pm.  

For more information about DC Health Link‘s Shape Up, Sign Up campaign, please contact Karima.williams@dc.gov. To get a copy of the enrollment checklist, please visit www.DCHealthLink.com or call 1(855) 532-LINK (5465).

When/Where:
Monday, January 4, 2016, 5 pm – 7:30 pm
LA Fitness
1101 Connecticut Avenue, NW

Background:
The Affordable Care Act provides individuals, families, and small businesses in the District of Columbia with affordable options for quality health insurance.  DC Health Link is the District’s online health insurance marketplace which allows visitors to shop, compare, and enroll in coverage that fits their needs and budgets.

Open Enrollment began November 1, 2015 and ends January 31, 2016. Eligible District residents can enroll in a health insurance plan through DCHealthLink.com. Plan selections made by the 15th of each month during Open Enrollment will be effective on the first day of the following month. Small businesses—as well as individuals and families eligible for Medicaid—can enroll through DCHealthLink.com at any point.