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The Breakfast of Champions - Coffee, Doughnuts and Health Insurance

Friday, March 28, 2014
Assisters greet 7-Eleven shoppers and enroll consumers during resident’s morning commute.

What/Who:

Certified DC Health Link Assisters will be at two 7-Eleven locations in the District next Monday, March 31 to distribute information and to enroll consumers in health insurance plans. Assisters will reach out to early morning risers and commuters as they stop by the convenient stores for their morning coffee, doughnuts, bagels and other breakfast food. Outreach teams will also encourage residents to beat the last minute rush and avoid the tax penalty.

Catching residents where they shop, eat, and hang out has proven to be successful when targeting potential consumers. Strip malls and convenient store locations are high traffic areas ideal for providing the uninsured with information about the Affordable Care Act, and helping them to sign up for health coverage by March 31.

In-person assisters and licensed health insurance brokers will also be on-hand to answer questions, assist with the enrollment process, and share information about eligibility for reductions in premium and out-of-pocket expenses.

When/Where:

7-Eleven
Monday, March 31, 2014

7 am - 9 am

  • 957 H Street, NE
  • 2501 Benning Road, NE (Corner of Minnesota and Benning Road, NE)

Background:

The new health law provides individuals, families, and small businesses in the District of Columbia with new options for quality, affordable health insurance. DC Health Link is the District’s online health insurance marketplace that allows visitors to shop, compare, and buy coverage that fits their needs and budgets.

Eligible residents who enroll in a health insurance plan through DCHealthLink.com by March 31, 2014, will have benefits effective May 1, 2014. Small businesses can enroll through DCHealthLink.com at any point.

Due to high demand for enrollment, residents who need in-person or telephone assistance will now have through April 15th to enroll. People with an online account with DC Health Link who have not yet selected a health plan also will have through April 15th to enroll in a private health plan.